California Strategies & Advocacy builds on statewide expertise by promoting van Zuiden, an Expert in Advanced Transportation and Technologies, Environment, and Renewable Energy Policy and Regulations


SACRAMENTO — California Strategies & Advocacy LLC, the state’s largest public-affairs consulting firm, is pleased to announce Claire van Zuiden as the firm’s newest Sacramento Partner. Serving in multiple positions over the last ten years at California Strategies, Van Zuiden has consistently proven her ability to help clients attain their advanced transportation, energy, and environmental goals and objectives. In addition to policy, regulation development, and legislation, van Zuiden leads the firm’s grant writing practice and has secured millions of dollars of funding for projects throughout California.

“The addition of Claire as a Partner to California Strategies & Advocacy, LLC is a great achievement for our organization,” noted company founder Bob White, “She is extraordinary, smart, and widely respected.” Bob White, Founder, California Strategies & Advocacy

“Over the past several years I’ve had the good fortune to work with Claire.  During those occasions I’ve watched her gain extremely valuable experience and develop superior in-depth knowledge of environmental, transportation, and energy policy, which has enabled her to consistently deliver results that has exceeded expectations.” Winston Hickox, former Secretary of the California Environmental Protection Agency

“Claire has unmatched expertise in clean energy and technology advocacy. As the CEO of Proterra, I’ve worked closely with Claire and her firm on strategic programs for our company. She was instrumental in Proterra securing funding from the California Energy Commission that supported the establishment of two manufacturing facilities in California. We applaud California Strategies & Advocacy for supporting the career and progression of a talented female executive, demonstrating their firm’s commitment to sustainability, innovation, and diversity.” Ryan Popple, CEO, Proterra

“Claire is an exceptional strategist and advocate for advanced transportation and cutting-edge technologies. I have enjoyed working closely with Claire over the years advancing supportive policies and programs that accelerate the deployment of zero-emission vehicles and support the State’s environmental and economic goals. I applaud her passion and unwavering ability to develop and implement strategies for success.” Eileen Wenger Tutt, Executive Director at California Electric Transportation Coalition (CalETC)

Van Zuiden applies her technical and political expertise, communication and connection skills, and ability to effectively frame and message issues to develop strategies that deliver solutions to complex environmental and energy challenges.

Van Zuiden is a leading advocate for advanced technology programs, regulations, legislation, and budget allocations. Since joining the firm nearly ten years ago, she has helped align client’s technologies and priorities with California’s environmental and economic goals. She has shaped programs that provide key incentives and secured hundreds of millions in grants and incentives in California. 

Van Zuiden specializes in:

·         Developing successful strategies to grow and finance clean technology companies

·         Advocating for environmental, transportation, and energy policy and programs

·         Creating tailored communication strategies

·         Identifying and pursing incentive opportunities

·         Developing incentive programs

·         Securing grants to deploy advanced technologies, including advanced transportation and infrastructure, renewable energy, and water

·         Leading events with top government officials throughout California


Prior to joining California Strategies, van Zuiden worked for Conservation Strategy Group (CSG), a Sacramento-based lobbying and consulting firm specializing in environmental and natural resources strategy. Following CSG, she began managing the CPV Consortium, a global, non-profit Concentrator Photovoltaic (CPV) industry organization. As the Executive Director, she orchestrated full-day educational workshops and media events in conjunction with worldwide solar conferences and spoke on behalf of the CPV industry at conferences around the world. Van Zuiden helped ensure that there is a single industry voice and an accurate understanding for audiences worldwide.

Van Zuiden earned a Master of Environmental Science and Policy from Columbia University and was President of her graduate program and the Associate Director of the Columbia University Earth Summit. She earned a Bachelor of Arts degree in Political Science from University of California Davis, where she graduated Phi Beta Kappa.

She is a Senior Fellow for the Millennial Policy Initiative for Climate Change and Energy, the Co-Chair of the Board for New Leaders Council – Sacramento, a volunteer for the Sacramento Tree Foundation, and lives in Sacramento with her husband.